Recruiters Use Social Networks to Screen Candidates - Create Your Personal Brand [INFOGRAPHIC]

Personal branding (http://en.wikipedia.org/wiki/Personal_branding) has more attention now more than ever. Whether you're looking for a job or you're an employer looking for a new hire, a personal brand can be more influential than you think. Reppler published some statistics about how companies are screening their potential employees.

As a potential employee, you may not agree with potential employers digging into your personal life because it shouldn't effect their decision on you as a professional.

Here are some interesting statistics about why candidates have been rejected for a job:

• 11% were rejected due to inappropriate photos
• 11% were rejected because of inappropriate comments
• 11% were rejected for demonstrating poor communication skills

You may be an employer looking for a new hire and would like more insight on their personality and how it fits with your company.

Here are some interesting statistics about why candidates have been hired for a job:

• 39% were hired due to a personality fit for their organization
• 36% were hired for demonstrating creativity
• 34% were hired because their profile showed that they were well-rounded

J.R. Merlan of Klucid saw the infographic published by Reppler and decided to redesign it. Click here to view the original post.